Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : KIM SE HYUNG
- Outstanding Designer Prize at 2024 Korea Designer Fashion Awards
AJOBYAJO is a brand that expresses Asia's subculture as streetwear with the sensibility of outsiders. AJOBYAJO first gained attention in Asia based in Seoul South Korea, and is now gradually expanding its influence to the World Wide.
2026 S/S Season Concept: 'Silent Mouths, Screaming Minds'. Isolated and withdrawn youth, What are the anger and despair they are swallowing? A disconnected and unheard generation, AJOBYAJO transforms their silence into stories.

Agency Wil


Sooyeoll Sung (Agency Wil)

DDP Yigansumun
04566 Seoul

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Designer : SEONG DONG LEE
Fashion Show: 04.02. 2026 > 6pm -7pm
@DDP Art Hall 1
ULKIN’s aesthetic is rooted in a deep emotional connection to beauty, starting with a careful observation of the world around us. With an eye for detail and metaphorical storytelling, the designer creates collections that reflects value and time. Combining high-quality, designer-driven garments with a nostalgic vintage mood, ULKIN evokes a sense of timeless elegance. The upcycling bags made from discarded canvas designed from a thoughtful gaze towards artists, along with the MUGUNG symbol, and refined color palette inspiring Korea, reinterpreted through a contemporary lens of tradition, resulting in a sophisticated visual manifestation of ULKIN’s design philosophy. Through a constant exploration of aesthetics and a keen attention to detail, ULKIN conveys the meaning of “Ultimately, we are Kindred,” offering timeless values to those with refined tastes and a unique sense of individuality.

Sales Inquiries

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Bong Seok Gwon
Presentation: 06.02. 2026 > 12pm -5pm
@DDP Yigansumun
BLR expresses “”the meaning of life”” visually (especially fashion), and is inspired by human experiences of living together and various subcultures that are created as the result. BLR visualizes how the personal area becomes ambiguous (=blur) in this process, and is completed by adding craft and tailoring techniques based on a masculine silhouette. In addition, interactions and emotions between people are expressed by using a strong and thick denim material as the main fabric. BLR’s main technique is rough craft, using fabrics and denim techniques that have been modified and developed like denim, creating a denim culture that is not limited to traditional denim, but takes it to the next level.

Sales Inquiries

DDP Showroom Design Lab 2F #B08
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Ju Han Kim
Fashion Show: 05.02. 2026 > 6pm -7pm
@DDP Art Hall 1
Daily Mirror is a contemporary womenswear brand that reflects existence, balance, and progressive emotion in modern life. Blending mannish and feminine, structure and softness, rationality and sensitivity, Daily Mirror embodies the aesthetics of Modern · Genderless · Layered-for individuals who stay true to their identity in a changing world. More than fashion, Daily Mirror representsan attitude and a language of self-reflection - the ‘Mirror Moment’.Each collection explores the dialogue between self and time, continuously evolving under the philosophy of “Be Progressive.”

Sales Inquiries

DDP Showroom Design Lab 2F #B09
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Chung Hoon Choi
Fashion Show: 06.02. 2026 > 6pm -7pm
@DDP Art Hall 1
Doucan is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility.

Sales Inquiries

Ideal Showroom
* Mini Website
DDP Showroom Design Lab 3F #S-C1
281, Eulji-ro, Jung-gu Seoul

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Based in Seoul, Fritur creates whimsical yet natural, relaxed wear themed around the thrill of travel that blends with daily comfort. With its vintage-inspired pieces incorporated with embroidery and hand-stitching, FRITUR offers a comforting wardrobe for those with a free-spirited and resilient.

Yejin Sim

Mobile: +82 (0)10 6624 3251

Kei Kim

Mobile: +82 10 9875 7267

DDP Showroom Design Lab 2F #B12
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Youn Hee Park
Fashion Show: 07.02. 2026 > 6pm -7pm
@DDP Art Hall 1
It is PARK YOUNHE’s Company and first Brand, which expresses futuristic modernity by solving the lifestyle of women ahead of their time with stylish.

Sales Inquiries

DDP Showroom Design Lab 2F #B07
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : HANNAH SHIN
Fashion Show: 05.02. 2026 > 12pm -1pm
@DDP Art Hall 1
Hannah Shin is a designer brand that reinterprets sustainable fashion through experimental and glamorous design empowered by cutting-edge technologies. By integrating vanishing artisan techniques with advanced innovations such as 3D printing and AI-driven textile science, the brand develops sustainable materials and proposes a bold vision for the future of fashion. Through collaborations with global celebrities including BLACKPINK, aespa, and Kim Tae-ri, as well as
partnerships with tech pioneers like Stratasys and the KAIST Robotics Lab, Hannah Shin articulates its philosophy of harmonizing tradition and innovation, technology and nature through a refined and sculptural design language.

Sales Inquiries

DDP Showroom Design Lab 2F #B13
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Kyoung Ho Choi, Hyun Heui Song
Fashion Show: 06.02. 2026 > 12pm -1pm
@DDP Art Hall 1
Holynumber7 is a brand inspired by the balance and completeness symbolized by the number seven, as well as the rich spectrum of human emotions it represents.”HOLY” conveys pure emotion and authenticity, while “”NUMBER7” embodies a multi-layered emotional universe - together forming a sensory language that gives shape to feeling. Grounded in monotones, the brand proposes a structural aesthetic of emotion where coldness and warmth, emptiness and density, stillness and movement coexist. Through restrained silhouettes, refined textures, and meticulous details, Holynumber7 reveals the beauty that exists as something complete - even within imperfection.

Sales Inquiries

DDP Showroom Design Lab 2F #B10
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Soyoung Park
Fashion Show: 05.02. 2026 > 3pm -4pm
@DDP Art Hall 1
Julycolumn speaks of sustainability, but it is not a traditional eco brand. The sustainability Julycolumn pursues goes beyond environmental conservation or resource efficiency―it is about preserving and reviving vanishing artistic values such as tradition, heritage, craftsmanship, and aesthetic insight. Reprocessing and redesigning existing materials to create new value is merely a point of departure for Julycolumn. What the brand truly seeks to sustain is an ongoing attitude - a continuous inquiry into how we create and why we exist, beyond merely what we make.

Sales Inquiries

@Flagship Store
Seoul

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Designer : KIMINTE
Presentation: 06.02. 2026 > 1pm - 5pm
@Flagship Store
Kimhēkim is a fashion brand founded in 2016 by Kiminte Kimhekim. In Korea,Kimhēkim is the family name of ancient royal family members. The name itself is impregnated with the heritage of the golden kingdom era. A savvy combination of tradition and modernity, the brand reinterprets heritage pieces to create styles for the present day woman. Based on a skilled tailored approach, the design incorporates essential elements that create couture-level pieces and reveal the fine craftsmanship of Kimhēkim. Minimalist silhouettes contrast with maximalist details like giant ribbons, outstanding prints, and unique structures.

Sales Inquiries

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : SEONG DONG LEE
Presentation: 06.02. 2026 > 12pm -5pm
@DDP Art Hall 2
Kimoui is a contemporary designer brand that places ”Purity” at the core of its identity, expressing a quiet yet distinctive elegance through refined knitwear and meticulous tailoring. This sense of purity extends beyond aesthetics, influencing the brand’s material choices, construction processes, and overall approach to silhouette design. Embracing sustainability as a key value, Kimoui actively incorporates eco-friendly and responsibly sourced materials, drawing inspiration from nature to build its signature calm color palette and organic textures..

Sales Inquiries

Ideal Showroom
* Mini Website
DDP Showroom Design Lab 3F #S-C1
281, Eulji-ro, Jung-gu Seoul

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LE17SEPTEMBRE, a Seoul-based brand established in 2013, curates timeless, effortless pieces with structural silhouettes and unexpected details with restraint and artful simplicity. The brand creates high-quality garments that boast an artful simplicity and focus on responsible production. In 2020, LE17SEPTEMBRE launched menswear, delivering an ageless collection, modeled in relaxed cuts and thoughtful color palettes. Its minimalistic and enduring essentials are as versatile as they are refined. Stately yet unassuming, LE17SEPTEMBRE shapes timeless garments that offer a facile sophistication to every wearer.

Yejin Sim

Mobile: +82 (0)10 6624 3251

Kei Kim

Mobile: +82 10 9875 7267

DDP Showroom Design Lab 2F #B04
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Chung Chung Lee
Fashion Show: 06.02. 2026 > 3pm - 4pm
@DDP Art Hall 1
LIE is a Chungchung Lee’s designer label that celebrates drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduce elevated silhouettes that bridges bold colors and soft features in a dynamic yet romantic collection. Brand LIE has gaining feedback that brand is presenting own specialty through distinctive style and design from major press and fashion publicity such as Vogue, BAZAAR, ELLE, Dazed, Nylon, WWD and more. LIE is increasing international public attention by participating global events such as Paris Fashion Week, New York Fashion Week and the Seoul Fashion Week. LIE established international business with 60 select-shops and department stores within US, Europe, Hong Kong, Japan, China, Singapore and more.

Sales Inquiries

DDP Showroom Design Lab 2F #B-11
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : HYUN PARK
Fashion Show: 04.02. 2026 > 12pm -13pm
@DDP Art Hall 1
MMAM is a contemporary designer brand that adds doodle drawing elements to the classics. Based on the modern classic, it pursues a silhouette that is close to minimalism. In the expression of the doodle drawing, there is a mixture of maximalism. The designer plans to release graffiti drawings on canvas (collection) through various silhouettes every season.

Hyun Park


Sales Contact


Instagram

DDP Showroom Design Lab 2F #B06
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Hyun Min Han
Fashion Show: 03.02. 2026 > 6pm -7pm
@DDP Art Hall 1
MÜNN approaches each season with a philosophy of “defamiliarization,” reinterpreting the familiar through an unfamiliar lens. For the 26F/W season, the collection explores a series of experiments rooted in military garments. Furthermore this collection expands its material exploration: sweaters knitted from recycled paper, dresses constructed from discarded banners, and bustiers hand-woven from elastic bands reflect an ongoing interest in unconventional and sustainable materials and alternative methods of construction. Through these transformations, the collection challenges traditional perceptions of military design, balancing structure with softness, and function with poetic experimentation.

Sales Inquiries

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Se Hoon Jang
Presentation: 04.02. 2026 > 12pm -5pm
@DDP Art Hall 2
Phenomenon Seeper is a unisex brand that embodies various phenomena. Inspired by everyday phenomena and culture, we pursue a phenomenon circulation

Sales Inquiries

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Seok Woon Yoon
Presentation: 05.02. 2026 > 12pm -5pm
@DDP Yigansumun
Seokwoon Yoon captures inspiration from a wide-ranging mix of historical and modern-art references. The label evinces the world between art and ready-to-wear with a conceptual theme on his collections. Designer Yoon translates inspirations particularly with Trompe l’oeil technique and combines art in his ready-to-wear collections. The label’s signature is expressed with the form of oversized and transformed pieces, reconstructed and unconventional twisting construction, offering a constant research for textile and structure through creative draping.

Sales Inquiries

Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : KIM SE HYUNG
- Outstanding Designer Prize at 2024 Korea Designer Fashion Awards
AJOBYAJO is a brand that expresses Asia's subculture as streetwear with the sensibility of outsiders. AJOBYAJO first gained attention in Asia based in Seoul South Korea, and is now gradually expanding its influence to the World Wide.
2026 S/S Season Concept: 'Silent Mouths, Screaming Minds'. Isolated and withdrawn youth, What are the anger and despair they are swallowing? A disconnected and unheard generation, AJOBYAJO transforms their silence into stories.

Agency Wil


Sooyeoll Sung (Agency Wil)

Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : KIM SE HYUNG
- Outstanding Designer Prize at 2024 Korea Designer Fashion Awards
AJOBYAJO is a brand that expresses Asia's subculture as streetwear with the sensibility of outsiders. AJOBYAJO first gained attention in Asia based in Seoul South Korea, and is now gradually expanding its influence to the World Wide.
2026 S/S Season Concept: 'Silent Mouths, Screaming Minds'. Isolated and withdrawn youth, What are the anger and despair they are swallowing? A disconnected and unheard generation, AJOBYAJO transforms their silence into stories.

Agency Wil


Sooyeoll Sung (Agency Wil)

DDP Showroom Design Lab 2F #B05
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : SEONG DONG LEE
Fashion Show: 04.02. 2026 > 6pm -7pm
@DDP Art Hall 1
ULKIN’s aesthetic is rooted in a deep emotional connection to beauty, starting with a careful observation of the world around us. With an eye for detail and metaphorical storytelling, the designer creates collections that reflects value and time. Combining high-quality, designer-driven garments with a nostalgic vintage mood, ULKIN evokes a sense of timeless elegance. The upcycling bags made from discarded canvas designed from a thoughtful gaze towards artists, along with the MUGUNG symbol, and refined color palette inspiring Korea, reinterpreted through a contemporary lens of tradition, resulting in a sophisticated visual manifestation of ULKIN’s design philosophy. Through a constant exploration of aesthetics and a keen attention to detail, ULKIN conveys the meaning of “Ultimately, we are Kindred,” offering timeless values to those with refined tastes and a unique sense of individuality.

Sales Inquiries